More than just a workout, Orange movement is a mindset. Designed for people that want more out of a traditional fitness approach, Orange movement approach is based on high-intensity trainings and high-level fitness that keeps your heart rate in the orange zone.
Keeping in mind Orange movement core values, we at Zambelli Brand Design had the pleasure to design this innovative brand identity and its collaterals.
Motion, intensity and heart rate beat are at the core of this brand. This is why we designed an original form, a graphic sign based on the movement of letter O. This approach in addition to bright orange tones and fluo colors opened the doors for a different and innovative approach in brand communication.