Piko brand design
A response to the competition, which, through its modern image approach, had begun to threaten this long standing bakery.
The client, Pik d.d., has been on the market for 66 years. It engages in the production and retail sale of baking and dairy products. More than 40 points of sales had been compromised by a new competitor. The image and position of the Piko brand was outdated.
We responded to the modern competitors by emphasising the strength of the bakery’s tradition and long presence on the market; specifically, we used old photographic material, warm colours, wood textures, rattan and jute. Local patriotic features are clearly represented in the design.
The success of this project has proven itself through full shops and increased sales of high quality and authentic bakery products.