Surf'n'fries is a 1950s California-themed chain of fried potato bars established in Europe. Its packaging is a big reason for its huge success in Croatia. The idea behind the branding is that surfing is perceived as freedom, and Surf'n'fries represents a freedom of choice when it comes to food and lifestyle.
Our solution was to introduce retro cone-shaped paper packaging. This design made the packaging multi-functional in such a way that it holds potatoes, two dips and a cup for a soft drink.
Surf’n’fries is today the most successful brand in Croatia when it comes to the QSR industry.
Zambelli Design has been a part of this project since the start. Since then, we have taken huge steps and Surf’n’Fries now has more than 50 outlets in Croatia and the EU.