Field of work: tender, identity

Agro Rijeka

Agro Rijeka is a family-owned company that specializes in meat production. After a long history of meat production for different brands, this company came up with the idea of having their own brand. That is why they contacted us to create the right name and image for their high-quality meat products.


This company is owned by the Strika family, and is known for its chain of butcher’s shops. For these reasons our solution was to use the name “Striko”, which is connected with the family business and also means “uncle” or “gentleman”. In order to have a visual image, we came up with an avatar: the butcher Striko. The colors, graphics and photos link the company’s tradition and top-quality meat products.