Metis

Field of work: communication

How to communicate recycling? Zambelli Brand Design created a series of interactive graphic materials that communicate how important it is to keep the environment clean.

Visual metaphor

Metis contacted us with the idea of refreshing their end-user communication. How can you communicate collecting and recycling? The answer is by creating a visual metaphor that communicates the importance of keeping the Earth clean.

The icons

Therefore, we came up with a series of graphic icons that represent recycling. The icons are connected with photos of nature (grass, earth, etc.) This is how we changed the identity and perception of this company.

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